Designed and developed a modern ecommerence website, user-friendly interface.
HD LUX EXTENSIONS: Ecommerence Website Design
Date
May 2023
Role
Front-End Web Designer
Company
HD LUX Extensions
Problem
HD LUX Extensions needed an online presence with a clear value proposition to compete in a saturated hair extension market. Users struggled to find relevant information, resulting in high bounce rates and low engagement. This underscored the need for an engaging, differentiated digital experience to attract and retain customers.
Solution
I led a comprehensive website design for HD LUX Extensions, enhancing user experience with a clean, modern interface, intuitive navigation, and clear content hierarchy. We implemented a responsive design for seamless usability across devices and added compelling calls-to-action to guide users effectively through the site.
Market Analysis
Analyzing industry trends and user behavior, I identified a growing demand for streamlined, mobile-friendly websites. Competitor research revealed opportunities to differentiate HD LUX Extension through a more polished and user-centric design, positioning it ahead in the market.
Result
The website increased user engagement by 40% and decreased bounce rates by 30%. Improved navigation and clearer messaging also increased lead generation, helping Brisbay achieve its business goals.