Designing with purpose, delivering with heart.
AllShe Academy
Date
March 2023
UI/UX Designer
Front-End Web & Brand Designer
Non-profit Organization
AllShe Academy
Problem
Challenges:
Outdated Brand Identity: AllShe Academy’s existing branding failed to reflect its forward-thinking approach to mentorship and education, diminishing its appeal to new mentors and mentees seeking personal and professional development.
Fragmented Digital Presence: The website was difficult to navigate and lacked key SEO strategies, resulting in an inconsistent and unoptimized digital presence across platforms. This, in turn, limited the academy's ability to communicate its value to its audience.
Low Online Visibility: The Academy struggled with minimal visibility online, which reduced engagement with potential members and limited its ability to effectively promote its mentorship programs and success stories.
Intense Competition: In a crowded space of online learning platforms, AllShe Academy faced the challenge of distinguishing itself from competitors and positioning itself as the go-to resource for mentor-mentee development.
Solution
The solution involved a holistic approach to rebranding and digital transformation:
Brand Identity Redesign
Logo: Designed a crest logo featuring a crown, incorporating symbols that embody the Academy's motto: Truth, Education, Leadership, and Victory After Defeat.
Color Palette: Developed a vibrant color palette with bright pink, green, yellow, and black to convey energy, growth, and a bold commitment to learning.
Typography: Fonts that balance professionalism with creativity, enhancing the brand's identity and appeal.
Market Analysis
The market analysis revealed several insights:
Target Audience: Individuals and organizations seeking transformative mentorship and educational resources in personal and professional development, particularly those looking to enhance their skills and networks.
Competitor Analysis: Assessed the strengths and weaknesses of similar educational platforms, highlighting the necessity for AllShe Academy to establish a compelling unique selling proposition (USP) that distinguishes its mentorship programs.
Market Trends: Increased interest in personalized and holistic educational approaches, particularly in the context of mentorship and skill-building, aligns perfectly with AllShe Academy’s focus on empowering learners through innovative resources and community support.
Result
The rebranding and digital transformation of AllShe Academy led to significant outcomes:
Branding and Design Impact
Increased Engagement: AllShe Academy boosted engagement by offering branded promotional items, creating stronger connections, and encouraging members to represent the Academy’s mission proudly.
Higher Enrollment Rates: The user-friendly website attracted more mentors and mentees, similar to trends in top organizations.
Stronger Community: A cohesive brand presence fostered vibrant relationships, enhancing support among participants.
Enhanced Credibility: The professional image established AllShe Academy as a trusted resource, opening doors for partnerships and collaborations.